Everything You Need To Know

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Everything you need to know about the Peak Logic system — how it works, what it costs, and whether it's right for your roofing company.

🚀 Getting Started
How do I know if my market is still available?
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Market availability
Answer
The fastest way is to book a free strategy call. We check market availability in real time on the call. We only work with one roofing company per geographic market — once a city or metro is taken, it's closed. If your market is available, we'll confirm it immediately. No waiting, no runaround.
🚀 Getting Started
What does the strategy call actually involve?
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30-minute call
Answer
It's a 30-minute call. We cover three things: (1) confirm whether your market is available, (2) walk you through a live demo of the system, and (3) give you an honest estimate of what to expect in your specific market. If we don't think we can help, we'll tell you.
🚀 Getting Started
How long does onboarding take?
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3–5 business days
Answer
Typically 3–5 business days from signing to campaigns going live. Day 1: strategy session. Days 2–3: build your ad campaigns, AI flows, follow-up sequences. Day 4: integrate with your calendar and CRM, run test leads. Day 5: go live. You review and approve everything before it launches.
🚀 Getting Started
Do I need technical knowledge to use the system?
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No tech needed
Answer
None at all. We handle the entire technical setup — ad accounts, AI configuration, CRM integration, calendar setup. Your job is to take the qualified calls that land on your calendar and close jobs. The most technical thing you'll do is share your calendar link during onboarding.
🚀 Getting Started
Do I need to already be running Facebook ads?
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No prior ads needed
Answer
No. We build and manage everything from scratch. If you already have a Facebook ad account, that's helpful — but it's not required. We set up a fresh campaign structure optimized specifically for roofing lead generation in your market.
🤖 The System
How does the AI know if a lead is qualified?
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AI qualification
Answer
The AI was built specifically for roofing — not a generic chatbot. It asks a structured series of questions to surface the signals that matter: Is this person the homeowner? Are they in your service area? What type of project is it? What's their timeline? A lead only passes to your team when all key criteria are confirmed.
🤖 The System
What happens to leads the AI can't qualify?
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Lead filtering
Answer
They're logged in your dashboard with their full conversation history, so you can review them if you want. But they never reach your sales team's phone. Unqualified leads are marked and removed from active follow-up sequences automatically — protecting your team's time completely.
🤖 The System
What does the automated follow-up look like?
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8–12 touchpoints, 21 days
Answer
After initial contact, the system follows up across SMS, email, and Messenger using a sequence of 8–12 touchpoints spread across 21 days. The messages are conversational and personalized — not spammy blasts. The sequence automatically stops the moment a prospect books or opts out.
🤖 The System
Can I see what the AI is saying to my leads?
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Full visibility
Answer
Yes — every conversation is logged and visible in your real-time dashboard. During onboarding, you review and approve all conversation scripts before they go live, so you know exactly what the AI is saying on your behalf. You can request changes to the messaging at any time.
🤖 The System
Does the system handle insurance and storm damage claims?
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Storm & insurance claims
Answer
Yes. Storm damage and insurance claim jobs have strong urgency signals — the AI is trained to identify and prioritize these. If your business focuses heavily on insurance work, we configure the qualification criteria and ad targeting to specifically attract and qualify storm-damage homeowners.
📈 Leads & Results
How quickly will I start seeing leads?
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24–48 hours
Answer
Most clients see their first leads within 24–48 hours of campaigns going live. Lead volume typically increases through weeks 2–4 as targeting gets refined. The first week is a learning period — the algorithm is optimizing and we're monitoring performance closely.
📈 Leads & Results
How many leads can I expect per month?
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Discussed on call
Answer
This depends on your market size, ad budget, and competition. We give you an honest estimate on the strategy call after reviewing your specific market. We optimize for qualified leads — not raw volume. A smaller number of well-qualified leads that convert is worth far more than a flood of unqualified contacts.
📈 Leads & Results
How is this different from HomeAdvisor or Angi?
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100% exclusive
Answer
Bought leads are shared with 3–5 contractors simultaneously — everyone races to call the same homeowner. Peak Logic leads are generated exclusively for you, in your market, with no other contractor receiving the same contact. The AI also qualifies leads before they reach you, so you're not wasting time on tire-kickers.
📈 Leads & Results
What if leads don't show up to appointments?
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High show rates
Answer
No-shows are dramatically reduced by the qualification and reminder process. Because every booked appointment is pre-qualified, show rates are substantially higher than industry average. The system also sends automated SMS reminders the day before and morning of every appointment. No-shows are rescheduled automatically.
📈 Leads & Results
What if I'm not happy with lead quality?
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Active optimization
Answer
Tell us immediately. Lead quality feedback is one of the most important inputs we use to optimize campaigns. If you're consistently seeing leads that don't match your criteria, we dig into the conversation data, adjust AI scripts, tighten targeting, or update ad creative. This is an active optimization process — never set and forget.
💰 Pricing & Contracts
How much does Peak Logic cost?
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Discussed on call
Answer
We discuss pricing on the strategy call after reviewing your market and expected results. Pricing is structured around the value delivered — not a flat fee that ignores how big or competitive your market is. We're not the cheapest option, and we're intentional about that.
💰 Pricing & Contracts
Is there a long-term contract?
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Flexible terms
Answer
We discuss contract terms on the strategy call. We're not in the business of locking unhappy clients into long agreements. That said, onboarding takes real time and investment on our side, so we ask for a minimum initial commitment to give the system enough time to optimize and deliver results.
💰 Pricing & Contracts
Does ad spend come out of my own budget?
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Your ad budget, your control
Answer
Yes. Your Facebook ad spend goes directly to Meta through your own ad account — it never passes through us. We manage the campaigns and optimization, but the ad budget is yours and you have full visibility into every dollar. We'll recommend a starting budget based on your market size during the strategy call.
💰 Pricing & Contracts
Do you offer a guarantee?
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Performance commitment
Answer
No one can honestly guarantee a specific number of closed jobs — that depends on your sales team, pricing, and market conditions outside our control. What we commit to is delivering qualified leads, a professionally managed campaign, and ongoing optimization. If lead volume or quality falls below agreed benchmarks, we address it immediately.
⚙️ Technical
What CRM systems do you integrate with?
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GoHighLevel, HubSpot, Jobber & more
Answer
We integrate with GoHighLevel, HubSpot, Jobber, ServiceTitan, Pipedrive, Zoho CRM, and most other major CRMs used in home services. If you're using a different system, let us know on the strategy call. We can also work with a simple Google Sheet if you don't currently use a CRM.
⚙️ Technical
What calendar tools does the booking system work with?
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Google Calendar, Calendly & more
Answer
The appointment booking system integrates directly with Google Calendar, Calendly, and most CRM-native scheduling tools. We set this up and test it during onboarding so appointments flow automatically to wherever your team manages their schedule. No manual syncing required.
⚙️ Technical
Is my lead data secure?
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Your data, always
Answer
Your lead data is yours. We use it solely to manage your campaigns and optimize performance — it is never sold, shared with other clients, or used for any other purpose. Our systems use industry-standard encryption and access controls. You can request a full export of your data at any time.
⚙️ Technical
Do I need a Facebook Business Manager account?
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Easy setup included
Answer
Yes — you'll need a Facebook Business Manager account and a Facebook Page for your roofing company. If you don't have these set up, we'll walk you through it during onboarding. It typically takes 15–20 minutes. The ad campaigns run through your account so you retain full ownership of all campaign data.
0h
Average time to first lead after launch
Campaigns go live in 3–5 days
0s
AI lead response time, 24/7
Industry average is 4–6 hours
0 days
Automated follow-up window
8–12 touchpoints per lead
0 partner
Accepted per market, ever
Your territory, locked forever*
* Conditions apply.
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