Everything You Need To Know

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Everything you need to know about the Peak Logic system — how it works, how pricing works, and whether it's right for your roofing company.

🚀 Getting Started
How do I know if Peak Logic is right for my market?
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Strategy call
Answer
Book a free strategy call. Before the call we look at your current ads and site, and on the call we'll show you what's running in your market and give you a straight answer on whether we're the right fit.
🚀 Getting Started
What does the strategy call actually involve?
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30-minute call
Answer
It's a 30-minute call. We cover three things: (1) what we found when we looked at your market and your current ads and site, (2) a live demo of the system, and (3) an honest assessment of what to expect in your market. If we don't think we can help, we'll tell you.
🚀 Getting Started
How long does onboarding take?
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3–5 business days
Answer
Typically 3–5 business days from signing to campaigns going live. Day 1: strategy session. Days 2–3: we build your ad campaigns, landing pages and lead forms. Day 4: we set up your booking page and text alerts and run test leads. Day 5: go live. You review and approve everything before it launches.
🚀 Getting Started
Do I need technical knowledge to use the system?
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No tech needed
Answer
None at all. We handle the technical setup — ad campaigns, landing pages, lead forms, your booking page and alerts. Your job is to call serious homeowners and close jobs.
🚀 Getting Started
Do I need to already be running Facebook ads?
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No prior ads needed
Answer
No. We build and manage everything from scratch. If you already have a Facebook ad account, that's helpful — but it's not required. We set up a campaign structure built specifically for roofing lead generation in your market.
🤖 The System
How do you know if a lead is qualified?
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Qualified on the spot
Answer
Right after a homeowner submits, the thank-you page asks a few quick questions, one at a time: Do you own the property? What's going on with the roof? Have you spoken to insurance? How old is the roof? Every question is skippable, and the answers reach your phone with the lead — so you know who's serious before you call. We only text a homeowner if they ask us to.
🤖 The System
What happens when a lead comes in?
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60-second response
Answer
You get an instant text alert with the lead's details and form answers, and the lead lands in your pipeline, tagged with the ad it came from. Every lead is engaged within 60 seconds — that's our promise.
🤖 The System
What does the follow-up look like?
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Nothing goes cold
Answer
Every lead stays in your pipeline so nothing falls through the cracks. Missed calls get an automatic text back, old leads get reactivation texts, and after a job is won an automatic Google review request goes out.
🤖 The System
Can I see everything that's happening?
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Full visibility
Answer
Yes. Your client portal shows every lead, every booking, and your revenue broken down by ad. You also get weekly reports by text and email, and a month-end report showing which ad produced which jobs.
🤖 The System
Does the system handle insurance and storm damage claims?
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Storm & insurance
Answer
Yes. Storm damage and insurance jobs are a big part of roofing, so the qualifying questions on your forms can ask about them. Peak Logic OS also sends storm alerts that draft ad copy when severe weather hits your area, so you can get a storm campaign up quickly.
📈 Leads & Results
How quickly will I start seeing leads?
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Honest estimate on the call
Answer
That depends on your market, your offer and your ad budget — and we don't have client results to quote yet. We'll give you an honest estimate on the strategy call. The first weeks after launch are a learning period while Meta's algorithm optimizes, and we watch performance closely.
📈 Leads & Results
How many leads can I expect per month?
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Discussed on call
Answer
This depends on your market size, ad budget, and competition. We give you an honest estimate on the strategy call after reviewing your specific market. We optimize for qualified leads — not raw volume. A smaller number of well-qualified leads that convert is worth far more than a flood of unqualified contacts.
📈 Leads & Results
How is this different from buying leads?
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Never shared or resold
Answer
Leads bought from lead marketplaces can be sold to more than one contractor, so everyone races to call the same homeowner. Peak Logic leads come from ads run for your company, and they're never shared or resold. Qualifying questions on the form mean you're not wasting time on tire-kickers.
📈 Leads & Results
What if leads don't show up to appointments?
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Serious homeowners
Answer
Qualifying questions on the form mean the homeowners who book are serious about their project, and you see their answers before the call. If someone doesn't show, the lead stays in your pipeline so it can be followed up.
📈 Leads & Results
What if I'm not happy with lead quality?
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Active optimization
Answer
Tell us immediately. Lead quality feedback is one of the most important inputs we use to optimize campaigns. If you're consistently seeing leads that don't match your criteria, we look at the form answers, adjust the qualifying questions, tighten targeting, or update ad creative. This is an active optimization process — never set and forget.
💰 Pricing & Contracts
How much does Peak Logic cost?
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Discussed on call
Answer
Pricing depends on your market and goals, and we cover it on the strategy call — after we've looked at your current ads and site. Your ad spend is paid directly to Meta by you.
💰 Pricing & Contracts
Is there a long-term contract?
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Covered on the call
Answer
We cover contract terms on the strategy call, so you know exactly what you're agreeing to before you sign anything.
💰 Pricing & Contracts
Does ad spend come out of my own budget?
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Your ad budget, your control
Answer
Yes. Your Facebook ad spend goes directly to Meta through your own ad account — it never passes through us. We manage the campaigns and optimization, but the ad budget is yours and you have full visibility into every dollar. We'll recommend a starting budget based on your market size during the strategy call.
💰 Pricing & Contracts
Do you offer a guarantee?
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What we commit to
Answer
No one can honestly guarantee a specific number of closed jobs — that depends on your sales team, pricing, and market conditions outside our control. What we commit to: every lead is engaged within 60 seconds, a professionally managed campaign reviewed every week, and a month-end report showing which ad produced which jobs. If something isn't working, we address it immediately.
⚙️ Technical
Can you connect to the tools I already use?
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Ask us on the call
Answer
Leads run through Peak Logic OS, which includes a lead pipeline and an online booking page. If you already use other tools, we'll connect leads to the tools you already use — ask us on the call.
⚙️ Technical
What calendar tools does the booking system work with?
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Online booking page
Answer
Peak Logic OS includes an online booking page for homeowners. If your team already keeps a calendar somewhere else, tell us on the strategy call and we'll set up and test the booking flow with you during onboarding.
⚙️ Technical
Is my lead data secure?
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Your data, always
Answer
Your lead data is yours. We use it solely to manage your campaigns and optimize performance — it is never sold, shared with other clients, or used for any other purpose. You can request a full export of your data at any time.
⚙️ Technical
Do I need a Facebook Business Manager account?
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Easy setup included
Answer
Yes — you'll need a Facebook Business Manager account and a Facebook Page for your roofing company. If you don't have these set up, we'll walk you through it during onboarding. It typically takes 15–20 minutes. The ad campaigns run through your account so you retain full ownership of all campaign data.
60 sec
Response promise for every lead
Our standard, not an average
1:1
One landing page per ad
Matched to the ad's offer
194
Roofing companies running live Facebook ads, catalogued
Across six markets
Yours
Pages, domain, ad account, pixel & data
Leads never shared or resold
Can't Find Your Answer?

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⚡ Roofing only. Every lead is engaged within 60 seconds.