From the moment a homeowner sees your ad to the moment they land on your calendar — here's exactly what happens, step by step, under the hood.
We don't run generic ads. Every campaign is built from the ground up for residential roofing and targeted to your specific service area — and when severe weather hits your area, storm alerts draft ad copy so you can move fast.
Creative and copy are split-tested, and every ad gets its own landing page, matched to that ad's offer and A/B split tested. We review every campaign every week.
After a homeowner sees your ad, they don't disappear. Retargeting ads on Facebook and Instagram keep your brand in their feeds and Stories, which builds trust faster than any cold call ever could.
By the time they're ready for a quote, you're not a stranger. You're the company they've been noticing.
The form stays short — short forms get finished. The moment a homeowner submits, the thank-you page asks a few quick questions, one at a time: do they own the property, what's going on with the roof, have they talked to insurance, how old is it. Every question is skippable, and the answers land on your phone with the lead.
You know who's serious before you dial, and every lead is engaged within 60 seconds. Texting only happens if the homeowner asks for it — fewer messages, lower cost, and cleaner compliance. Every lead lands in your pipeline, tagged with the ad it came from.
Homeowners don't always answer the first time. Every lead stays in your pipeline, missed calls get an automatic text back, and old leads get reactivation texts so past interest isn't wasted.
After a job is won, an automatic Google review request goes out — so every finished roof helps you win the next one.
When a homeowner picks a time on your online booking page, it's not a cold contact. You already have their answers to the qualifying questions — project type, service area and timeline.
Before the call you can see the lead's details, which ad they came from, and their contact information. Walk into every call prepared, not cold.
Here's what happens when a homeowner fills out your form while you're on a job site. This is an example — the name and details are made up.
Your ads run on Meta's platform. Your leads run through Peak Logic OS — the software we built for roofing leads.
Facebook and Instagram campaigns with service-area targeting, creative split testing, storm alerts that draft ad copy when severe weather hits your area, and pixel-based conversion tracking. Built and managed by us, owned by you.
Facebook + InstagramHosted lead forms with qualifying questions written for roofing — repair or replacement, storm damage and insurance, timeline and location — so you only call serious homeowners.
Purpose-builtAn instant text alert to you on every new lead, missed-call text-back, and reactivation texts to old leads. Weekly reports arrive by text and email.
Text + EmailEvery lead, every booking, and your revenue broken down by ad — in your client portal. Plus a month-end report showing which ad produced which jobs. No black box.
Full visibilityEvery lead lands in a built-in lead pipeline, with an online booking page for homeowners. Already use other tools? We'll connect leads to the tools you already use — ask us on the call.
Peak Logic OSYour landing pages, domain, ad account, pixel and data belong to you. Nothing rented, nothing held hostage. Your leads are yours — never shared or resold.
Owned by youFrom your first strategy call to your first live lead — here's exactly what the onboarding process looks like, day by day.
30 minutes. We walk you through a live demo of the system, look at your market, and give you an honest answer on what to expect — before you commit to anything.